Hey I'm Dom, a London-based Product Designer crafting digital experiences from end-to-end.
I've designed products that have rich-data environments, AI features, motion-rich interfaces and built scalable design systems. My experience includes working with early-stage startups, SaaS, big consultancies, agencies and also high-profile clients on freelance projects.
Over a decade of experience working with global brands























EandoX
An environmental product performance software.


Bite
Cooking app for Gordon Ramsay and Fox Entertainment.


PwC — Junction
Data-fuelled, digital delivery platform for PwC Deals practitioners.


Porsche
A new way to elevate the Porsche e-bike riding experience.


Akbank Mobile
Mobile banking app for one of the leading banks in Turkey.


Volkswagen Group
A new way to sell cars online.


Selfridges
E-commerce website for the most famous department store in the UK.

Work History
EandoX | Lead Product
Designer | Jan 2025 - Aug 2025
Designer | Jan 2025 - Aug 2025
Swedish climate tech startup (Part of CarbonzeroAB) - Acquired by BIMobject
Led product design from concept to launch; sole designer on core team.
- Designed the EandoX software platform and their marketing website
- Developed the visual identity and art direction around the brand
- Developed from scratch and maintained a scalable design system using theatomic design methodology
- Created UI animations and marketing videos using Rive App
- Worked with AI tools such as Cursor, V0 and Lovable in order to createprototypes
- Shipped React components using Cursor, Figma MCP, Mantine V7 and Storybook
- Designed and updated the platform according to user testing sessions findingsand research
- Owned the full design process
- Created custom iconography, illustration and marketing assets
- Collaborated directly with the stakeholders, developers and the marketing team
Philip Morris International | Senior Product Designer | Aug 2024 - Dec 2024
Multinational tobacco company
Designed the interface of a smoke-free device (to be launched in 2026).
- UI/UX for the device’s 1.1 inch screen
- Designed their Progressive Web App
- Developed the UX wireframes and the schematics for the user journey
- Prototyped the puffing experience in ProtoPie using the gyroscope functionality
- Rendered high-fidelity animations in Keyshot
- Collaborated with industrial design teams
- Created UI animations in Principle
- Created custom iconography in Figma and Adobe Illustrator
- Worked closely with third party design studios like blond.cc and zero60.
- Created Figma prototypes for user testing
less—studio | Senior Product Designer | Oct 2023 - Jul 2025
Swedish Design Studio
- Collaborated on multiple client projects (Fox Entertainment, Gordon Ramsay,Mærsk)
- Delivered design pitches, implemented page updates, enhanced the design system and crafted motion design solutions
Prodikt | Senior Product Designer | Oct 2023 - Mar 2024
Software for construction environmental life cycle analysis (Part of CarbonzeroAB) - Acquired by BIMobject
A construction sector sustainability platform that helps users reach their sustainability goals with ease.
- Reimagined Prodikt 2.0 UX/UI design
- Developed and maintained the design system
- Worked closely with the developers
- Created UI animations in Principle
- Built 3D visualisation tools for sustainability reporting
PwC | Senior Visual Product Designer | Aug 2021 - Apr 2023
Multinational professional services consultancy
Working on an internal cloud-based platform (PwC Junction) which aims to support the build of the deals reports and allows collaboration in real time between the client and the practitioners.
- Part of a large team I helped design the Junction software platform using Sketch and later on migrated everything to Figma
- Made sure the design follows WCAG 2.1 standards
- Designed prototypes for user testing
R/GA | Senior UI Designer | Apr 2021 - Jul 2021
Design agency
Designed an iOS banking app for Akbank, one of the largest banks in Turkey.
- Designed the new UI look
- Prototyped and tested motion design flows with UX team
- Market research of both direct and indirect competitors in the banking space.
Sage | Senior UI Designer | Sep 2020 - Apr 2021
PwC | Senior UI Designer | Jan 2020 - Aug 2020
Selfridges | Senior UI Designer | Nov 2019 - Dec 2019
Tribal Worldwide | Senior UI Designer | Aug 2017 - Apr 2019
Possible | Senior UI Designer | Apr 2017 - May 2017
Printoteca | Designer | Nov 2015 - May 2016
Aitor Throup | Designer | Sep 2015 - Oct 2015
Porc a Porter | Designer | Jan 2015 - May 2015
Tools
My everyday toolkit as a Product Designer.
Design.
Figma
Figma is a web-based interface design application to collaborate in managing design projects. simultaneously to work on it, make changes, and provide comments.
Rive App
Rive combines an interactive design tool, a new stateful graphics format, a lightweight multi-platform runtime, and a blazing-fast renderer.
Protopie
Advanced prototyping tool for dynamic & multimodal interactions
Play App
Play is a collaborative tool that lets you design, prototype, and ship your apps.
Principle
Principle makes it easy to design animated and interactive user interfaces.
Adobe Creative Cloud
Photoshop, Illustrator, Lightroom, Premiere Pro etc...
AI
Cursor
Cursor is a proprietary AI-assisted integrated development environment for Windows, macOS and Linux designed to enhance developer productivity by integrating artificial intelligence features directly into the coding environment.
V0
V0 is a pair programmer that lets you describe your ideas in natural language and generates both the code and UI for your project.
Development.
Webflow
Webflow is a user-friendly and intuitive website builder that makes creating pages easy even for those who don’t write code. Forget about developers and let your creativity flow.
Readymag
Readymag is a web-based tool that allows you to design digital publications, websites, presentations, and more in a simple way. It lets you give your project a professional and creative look.
Links
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